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Every marketing and revenue operations professional must have their “data moment.” This point was driven home by John Muehling, CEO of Datagence, during his session at the 2024 MOps-Apalooza event.
But what does “your data moment” truly mean?
Part of the answer can be found in this quote that John highlighted:
“Trash in, trash out; no matter what shiny piece of martech you get, no matter how talented of marketers you have – if you don’t manage your data and keep it clean, every effort you make will suffer.”
Sara McNamara, Director of Revenue Operations, Hyperscayle
The management of data is a challenge that every company faces…every day! But, that should be the exception and not the norm.
So, how can this challenge be flipped on its head from an issue that no one wants to own to a high-quality, reliable data strategy that delivers results?
The full answer can be found in John’s session below. Check it out!
“Your Data Moment” Session
Session Highlights
- What data reliability really is, its impact within organizations, and the imperative for marketing and revenue ops.
- “The Datagence Business Data Reliability Solution for Marketing and Revenue Ops” is a companion overview to John’s session.
- Why data health matters for marketing operations.
- 5 steps for reliable data sense
- The types of data to consider underneath the main data areas of Master Data, Transactional Data, and Analytical Data.
- Embracing your data moment recognizes that reliable data isn’t just about accuracy – it’s the foundation for your growth and innovation.
Still have questions? Then let’s chat about your marketing and revenue operations data challenges.