Why Data Reliability is an Imperative for Marketing Operations

John Muehling

John Muehling

CEO and Founder, Datagence

2024 MOpza - John Muehling Session - Your Data Moment

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Every marketing and revenue operations professional must have their “data moment.” This point was driven home by John Muehling, CEO of Datagence, during his session at the 2024 MOps-Apalooza event.

But what does “your data moment” truly mean?

Part of the answer can be found in this quote that John highlighted:

Sara McNamara

The management of data is a challenge that every company faces…every day! But, that should be the exception and not the norm.

So, how can this challenge be flipped on its head from an issue that no one wants to own to a high-quality, reliable data strategy that delivers results?

The full answer can be found in John’s session below. Check it out!


“Your Data Moment” Session


Session Highlights

 

Still have questions? Then let’s chat about your marketing and revenue operations data challenges.

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